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Tourist Board targets North American markets with ‘Golden Virtual Roadshow’

- Objective is to keep destination @ forefront of minds of Territory’s 'highly valued travel advisors'
A poolside view at Rosewood Little Dix Bay Resort on Virgin Gorda. The series of presentations aim to create indelible memories of the Virgin Islands that will keep the destination at the forefront of the minds of the Territory’s highly valued travel advisors. Photo: Rosewood Little Dix Bay
Director of Tourism, Clive McCoy said the virtual event is an ideal way for the BVI Tourist Board to network in the North American region and showcase our beautiful destination. Photo: Provided
Director of Tourism, Clive McCoy said the virtual event is an ideal way for the BVI Tourist Board to network in the North American region and showcase our beautiful destination. Photo: Provided
The [British] Virgin Islands will be in the spotlight for the next few days commencing today, February 16, 2021, as the BVI Tourist Board & Film Commission targets the North American market through a ‘Golden Virtual Roadshow.’ Photo: BVITB/Facebook
The [British] Virgin Islands will be in the spotlight for the next few days commencing today, February 16, 2021, as the BVI Tourist Board & Film Commission targets the North American market through a ‘Golden Virtual Roadshow.’ Photo: BVITB/Facebook
ROAD TOWN, Tortola, VI- The [British] Virgin Islands will be in the spotlight for the next few days commencing today, February 16, 2021, as the BVI Tourist Board & Film Commission targets the North American market through a ‘Golden Virtual Roadshow.’

“In response to the challenges currently being experienced with face-to-face promotions, our dedicated team is proud to offer this opportunity to our travel advisors”, Director of Tourism, Clive McCoy said via a release.

He continued: “This virtual event is an ideal way for us to network in the North American region and showcase our beautiful destination”.

The release informed that viewers would participate in a cocktail making class with Mixologist Robert Swain Jr, who is the owner of On the Rox Bartending; a yoga session with Amanda Georges, owner of Frangipani Dance Studio; a cultural music extravaganza with the Heritage Dancers and the Razor Blades, fungi band and a Happy Hour jam with DJ Lady Mix VI (Ayana Phillips).

Demonstration of BVILOVE

The virtual event will be held from February 16 to 18, 2021.

There will be several local companies in the hospitality industry participating such as Bitter End Yacht Club, BVI Sotheby’s International Realty, Necker Island, Oil Nut Bay, Rosewood Little Dix Bay Resort, Saba Rock Resort, Scrub Island Resort, Spa & Marina, The Moorings, Virgin Gorda Villa Rentals and Wyndham Lambert Beach Resort.

“The series of presentations aim to create indelible memories of the BVI that will keep the destination at the forefront of the minds of the Territory’s highly valued travel advisors. The presentations are another demonstration of BVILOVE, as the [British] Virgin Islands shares its amazing tourism product, and extraordinary experiences, with trusted travel advisors in the United States and Canada,” the release added.

11 Responses to “Tourist Board targets North American markets with ‘Golden Virtual Roadshow’”

  • hmm (16/02/2021, 11:26) Like (8) Dislike (4) Reply
    What are you marketing if they can't come to the BVI? What did I miss? Today is Feb 16th and still no word on whether sea ports will open on the announced date of 1 March.
  • Good idea...but (16/02/2021, 11:58) Like (8) Dislike (0) Reply
    It ain’t easy to get there. Meanwhile, lots of folks are going to the US Vi side and finding it’s pretty decent, without some of the attitude, and constant fees arriving, leaving and in between.
  • great (16/02/2021, 11:58) Like (13) Dislike (3) Reply
    At least they trying to do something,. They're trying to make things happen we still have a country to run,,,, Not like the health minister using Covid as an excuse to do nothing, have the country stagnant,,,,
  • closed (16/02/2021, 12:09) Like (3) Dislike (7) Reply
    Why market Saba rock and Bitter End? Saba is not open and bitter end has barely begun construction? Must be nice to get these consultancy jobs at tourist board.
  • staff (16/02/2021, 14:29) Like (6) Dislike (3) Reply
    That tourist director is a waste of time
  • Gerardo (16/02/2021, 15:32) Like (6) Dislike (5) Reply
    What are you marketing if they can't come to the BVI?
  • See (16/02/2021, 19:48) Like (4) Dislike (1) Reply
    Now just get beyond the unfriendly government
  • GG (16/02/2021, 22:54) Like (2) Dislike (0) Reply
    How many have participated? How do we view this ourselves? Where are the writeups of this as news releases from the different entities? Will the ports open on March 1? That would be the very first question.
    • At Wow. U right. (17/02/2021, 07:27) Like (1) Dislike (0) Reply
      The Sea Ports opening should be Priority number one for the tourist board,,,,, That's The most critical and important sector in relations to tourist,,,,, However I am sure they know that,. They still have a job to do to sell the BVI and get visitors interested,,, They are doing them Job,,,
  • BVI marketing (17/02/2021, 07:29) Like (3) Dislike (0) Reply
    Lesson number one - call everything ‘golden’ and you will be a professional marketing manager..


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