Above: LIME poster. Image: Provided

Above: LIME General Manager Mr. Sean Auguste. Photo: provided

The launch will signify the beginning of LIME’s formal business year which runs from April to April and will give LIME the opportunity to thank customers for its support in the past year and to share plans for the upcoming year. To facilitate the launch, LIME will close its Flagship Store at 3:00 p.m. on Tuesday 1st April and will reopen for an in-store event at 5:00 p.m.

In addition to short presentations by all LIME Managers, LIME will also reveal how much money will be given away throughout the Virgin Islands community in 2014. Persons will learn how they can apply for the large sum of money that will address three areas on philanthropic focus: LIME 4 LIFE- supporting health and wellness initiatives; LIME SMART- encouraging educational, cultural and performing arts initiatives and PLAY, WIN, LIME- empowering sporting and competitive initiatives.

General Manager for LIME, Mr. Sean Auguste confirmed that the organization is very excited about Tuesday’s event and expects that the event will mark the renewal of LIME’s promises to the BVI public. “We take our commitment to the people of the Virgin Islands very seriously and in 2014, we will show our customers and future customers why it pays to be a LIME family member. As we continue to make improvements to our network, build a closer LIME/employee team, improve customer service standards and create additional benefits for our customers, it will be hard not to love the new LIME. It may make non-LIME customers jealous, but we have room for them too.”

Once launched, The Year of LIME will be marked by several big initiatives from LIME throughout the year. LIME will present the first LIME Week in April 2014, the launch of an exclusive LIME-only club- Club LIME, a re-launch of its Top Up Campaign which will see customers reaping benefits every time they purchase credit, exciting games open to LIME customers only and LIME plans to be a big part of the 60th Anniversary of Festival Celebration.

“You’ll see a LIME like never before, becoming flexible to the ever-changing needs of our customers. We will not respond to competition, but to our customers, they come first and they know it!”