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'We've come a very long way’ post Hurricane Irma- Sharon P. Flax-Brutus

- said VI should explore adventure, events & villa tourism
Mrs Sharon P. Flax-Brutus has said the Virgin Islands (VI) has come a very long way in terms of its tourism product following the devastation of Hurricane Irma in 2017. Photo: YouTube
According to Mrs Sharon P. Flax-Brutus, post Hurricane Irma, tourism on Anegada helped keep tourism in the wider Virgin Islands alive. Photo: Internet Source
According to Mrs Sharon P. Flax-Brutus, post Hurricane Irma, tourism on Anegada helped keep tourism in the wider Virgin Islands alive. Photo: Internet Source
Mrs Sharon P. Flax-Brutus has suggested that the Virgin Islands explore adventure tourism. Photo: BVI Excursions
Mrs Sharon P. Flax-Brutus has suggested that the Virgin Islands explore adventure tourism. Photo: BVI Excursions
VALLEY, Virgin Gorda, VI- Mrs Sharon P. Flax-Brutus, a leader in hospitality and tourism, has said the Virgin Islands (VI) has come a very long way in rebuilding its tourism product following the devastation of Hurricane Irma in 2017.

Speaking on Beyond the Horizon’s third episode today, Tuesday, February 3, 2026, she said, “Post [Hurricane] Irma, I do have to tell you we’ve come a very long way. Some persons felt that a lot of our product was destroyed, so we should just kind of pack it in for a little bit. The beauty of the BVI is we have sixty islands, islets, rocks and keys; not all of those sixty islands were destroyed, so it was let’s look at the ones we can get the product up.”

She said this is one of the reasons Anegada is where it is today. 

The future of tourism in the VI 

Describing herself as a Tourism Experience Curator, Flax-Brutus also opined on the direction tourism in the VI is taking and should be taking. 

“We’re fast becoming known as a villa destination and a villa destination that provides luxurious and varied products that is on par with anything you can find on St Barths.”

Adventure Tourism, she added, should be explored more, in addition to Event Tourism, which would appeal to the demographic the VI is looking to attract. 

“Those are things that people, the demographic that we are looking for, would travel for something like that.”

Exploring new areas in the tourism space is nothing new for the VI. Flax-Brutus explained that when Culinary Tourism was first getting underway here, the VI was not known in that space. 

“If you look at it now, you can even have an Omakase Japanese dining experience here on Virgin Gorda; we have celebrity chefs of our own…those are some of the areas that I see us going to in the future that make for developing tourism.”

VI is uniquely positioned 

Flax-Brutus said the VI is also geographically uniquely positioned. 

“We’re not too hard to get to. We have the infrastructure in place with the telecommunications. We’re increasing our accessibility in terms of air and even sea access.”

These, she explained, are some of the factors investors consider when seeking to invest in the VI’s tourism fabric. 

27 Responses to “'We've come a very long way’ post Hurricane Irma- Sharon P. Flax-Brutus”

  • Villa Tourism (03/02/2026, 12:37) Like (12) Dislike (4) Reply
    Yes to Villa Tourism! But to do well in that sector we would have to have fewer cruise ships....
    • @Villa (03/02/2026, 15:36) Like (3) Dislike (4) Reply
      What is wrong with cruise ships?
    • @Villa Tourism (03/02/2026, 15:44) Like (5) Dislike (4) Reply
      Both Villa Tourism and Cruise Tourism can co-exist. Villa on the outer islands and cruise mainly concentrated on Tortola.
      • Exactly!!! (03/02/2026, 20:01) Like (3) Dislike (3) Reply
        Its does not have to be either or she just said there are 60 islands keys and islets enoght to cater to every demographic.With the internet and everyone with access to an audience, every positive experience be it villa or cruise are potential ambassadors for the BVI
        • @exactly (04/02/2026, 09:53) Like (3) Dislike (2) Reply

          You talk so much until you talk sh**. The BVI might have keys but get held with them and you will be going away for a long time. The BVI is made up of ISLETS AND CAYS! You guys are so negative you don't take time to properly understand or articulate anything. Back to the topic, this lady is a complete hypocrite and talks out of every corner of her mouth on these topics. She is still bitter that she no longer has the BVITB purse and perks and will continue to do/say anything to pull down this government. The thought process is that any other government/party will give her a chance to grandstand while providing nothing of substance. Anyone with half a brain, real business experience with economics and tourism, realize that the BVI is laid out in such a way that once properly managed we can offer our product to luxury, leisure, entertainment, culinary focused visitors.

          • Wow !!! (04/02/2026, 10:30) Like (4) Dislike (0) Reply
            You sound like the bitter one. Why such vitriol over a missspelled word.This woman has your blood pressure through the roof ..GET HELP!!! she is living rent free in your head lol!!!!
  • Yes (03/02/2026, 14:20) Like (11) Dislike (1) Reply
    All down hill no brakes a very frightening bumpy ride whizzing past the collapsed infrastructure !
  • Translation (03/02/2026, 14:41) Like (19) Dislike (6) Reply

    The BVI should go in the direction that I make my money and &^%$ everyone else. Cute! How do you become a leader in tourism? What has she led? Please enlighten me.

    • Do you really use the internet (03/02/2026, 17:14) Like (3) Dislike (3) Reply
      @ Translation LOL you obviously know NOTHING about the BVI to ask such a DUMB question. Do your research first before you come on the internet. TOTALLY HILARIOUS YOU ARE TRANSLATION
      • @Do you.. (03/02/2026, 20:57) Like (7) Dislike (2) Reply
        Of.course you ran to defend your sister in confusion. Can you answer the question? WHAT HAS SHE LED? Being a manager at BVITB does not make you a tourism leader. Show me what she has done in her private capacity and stop skirting. She has done NOTHING except talk!
        • Facts-current BVITB Employee (04/02/2026, 07:03) Like (4) Dislike (5) Reply
          @Do you…. I wish I was her sister . I would be able to get a job at the 40+ villas she manages. Maybe with the destination management company she operates. Don’t talk about her influence regionally and world wide in tourism circles.lets not forget she was the DIRECTOR OF TOURISM with a track record for the highest number of tourist coming to the BVI in a year during her tenure-still unbroken by the way. Interim president of the BVIYHTA as well
          • Microscope (04/02/2026, 11:15) Like (6) Dislike (0) Reply
            @facts-current BVITB Employee


            What “record year” is being referenced?

            The “record” commonly associated with her BVITB tenure is 2016, when total visitors exceeded 1.1 million.

            Official category totals for 2016 (Central Statistics Office table):
            • Total visitors (2016): 1,124,380
            • Cruise arrivals (2016): 699,105
            • Overnight arrivals (2016): 407,764
            • Day trippers (2016): 17,511

            Using the official 2016 table:
            • Cruise arrivals (699,105) comprise ~62% of total arrivals (1,124,380).

            The record year most associated with her tenure was not driven primarily by overnight or villa growth; it was majority cruise-led.

            The claim “still unbroken” is false

            The most recent published record shows 2016 has already been surpassed.

            BVI Beacon reporting on 2025 arrivals:
            • Total visitors in 2025: 1,202,008 (up ~7% from the previous record set in 2016)
            • Growth was “driven by” a 13.9% jump in cruise passengers
            • Cruise arrivals in 2025: 875,127 (nearly 73% of total)

            The “still unbroken” claim does not survive even basic verification against published record-year reporting.




            • @Microscope (04/02/2026, 14:19) Like (12) Dislike (0) Reply

              You didn't have to burst their bubble like this! These people are emotional creatures, they hate data, they hate facts they hate the reality on the ground. They want to continue to pull the wool over people's eyes by calling themselves experts when they have never owned or ran anything of significance. The BVI is able to accommodate all types of travelers, we just need proper planning in place along with improved infrastructure. The selfishness is what's killing the BVI at this stage where persons want the focus to be on where they get their bread and ^%$# everyone else.

          • Strups (04/02/2026, 22:16) Like (1) Dislike (0) Reply
            @Current BVITB Employee...lets see I wonder who this is.
  • Hmmmm (03/02/2026, 14:43) Like (17) Dislike (3) Reply
    Virgin Gorda and the surrounding areas are fit for villa tourism, not the entire BVI. Let Tortola be what it is, develop it and let everyone have a seat at the table and a full belly. Stop with all the nice buzz words and segregation.
  • Road Town (03/02/2026, 14:59) Like (32) Dislike (1) Reply
    Wouldn’t tourism benefit if Road Town were finally cleaned up? Eight years is far too long to keep blaming “hurricane damage.” Imagine how much stronger our tourist appeal would be if the capital were actually worth visiting. Leave Pier Park and you see neglected streets and buildings; board an old safari bus and you’re jolted by potholes. The villas, hotels, and restaurants are lovely, but they mean little if the main town and its roads offer nothing but rough rides and rundown parking areas.
  • pat (03/02/2026, 15:20) Like (23) Dislike (2) Reply
    She plays too much politics it kills her credibility
  • Tax.money built those villas (03/02/2026, 16:01) Like (9) Dislike (2) Reply
    Remember u got a big government cheque
  • Wellsah (03/02/2026, 16:13) Like (1) Dislike (13) Reply
    our next premier
  • ausar (03/02/2026, 19:16) Like (9) Dislike (3) Reply
    I'm not going to compare our islands with St. Barths!

    They have their product offerings, and we have ours!
    What I would like to see us do, is develop ours, to the best of our ability!

    Let's focus on our traditional cuisines, our local products, and expand on those!
    Let's take care of the facades- bush trimming, sewerage, proper lighting, signage, and so forth!

    I think Mrs. Brutus, on to something here!
    Let's expand on this!
  • Myrons.proxy.vg (03/02/2026, 21:08) Like (4) Dislike (0) Reply
    wE kNoW iTs U rosan teeheehee
  • north sound (03/02/2026, 23:22) Like (3) Dislike (0) Reply
    She dead on arrival trust us from vg
  • Speaking of (04/02/2026, 00:45) Like (2) Dislike (0) Reply
    When are yall going to clean the streets with all thar paint mess the soca cruise left behind? Asking for a friend
  • facts (04/02/2026, 06:57) Like (8) Dislike (1) Reply
    The cruise passengers come in droves to Virgin Gorda and Jost Van Dyke. Tortola needs to develop sites with staying power other than just long bay and CGB
  • HMMM (04/02/2026, 07:11) Like (6) Dislike (1) Reply
    Proper Medical facilities and staffing is needed on all the sister islands!!!! Better working conditions equipment and facilities are needed in the Dr. D Orlando Smith Hospital. We have great nurses and some good Doctors. Do right by them.


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