VI can market home grown products – Minister
According to Hon. Pickering, over the Christmas vacation he had the opportunity to have dinner with investors in the Oil Nut Bay project who had a keen interest in learning about guava berry.
“They were here from the northern plains of Canada and they wanted to learn something more about what is unique about the Virgin Islands. We talked about something that is very topical at and around the time of Christmas. They were delighted a few days later after we sent them a small gift of some guava berry syrup and some guava berry liqueur and they thought that was the greatest thing that has happened to them on their vacation,” Hon. Pickering told the crowd.
In light of this, the Minister pointed out that with the Virgin Islands’ tourism product – there is the need to find “ways and the means” to encourage the development of what is unique to the Territory.
“To make sure that we don’t just think simply in terms of the pumpkin and the potatoes but now how we can develop these products, to refine them in a way that is attractive to our visitors. If you have done any travelling in your life, you know that one of the most important things is that when you go to a new country, you want to take back something that is unique to that country.
So we have to change our thought processing, we have to change our approach and our attitude to understand that the way we have done things, it has worked but in a new world we need to have different approaches and we have to develop things that are unique to the country and put them in a position that we can market them to be able to sell to our visitors,” Hon. Pickering added.
The theme for this year’s week is “Celebrating 20 years of BVI culture through agriculture”.
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