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Press Release From Independent Source

Showtime band joins the Digicel family

- Joint commitment to give back to the VI community
Photo: Provided
Photo: Provided
Photo: Provided
ROAD TOWN, Tortola, VI- Digicel is pleased to announce that it has signed an exclusive two-year agreement as the Platinum Sponsor of Showtime band. The eleven band members will now become Digicel Community Brand Ambassadors and produce music, company jingles and feature in Digicel's advertising campaigns.

With its relationship with Rdio, Digicel has facilitated greater exposure for Showtime Bands music, now available to a worldwide audience. Rdio is an online music service that offers ad-supported free streaming service and ad-free subscription services in 85 countries.

Also, Digicel customers can listen to up to 30 minutes of free music every day on the Rdio app when they subscribe to a Digicel 4G Mobile data plan. Fans of Showtime Band can listen to their favorite tracks for free every day, powered by Digicel 4G.

Established in 1998, Showtime Band has produced 15 Soca Albums to date, most recently “Carnival Zombie”. The band is a local favorite at Festival Events, Virgin Gorda Easter Festival, Music Fest, and regularly tour the Caribbean. They continue to be the BVI’s biggest band, accrediting their continued success to their extraordinary passion for producing musical sounds that appeal to everyone.

Digicel BVI CEO, Conor Looney, commented, “We know without a doubt that Showtime Band can produce excellent music. However, our new partnership is about more than that.  Like Digicel, Showtime Band is passionate about giving back to the community. Our long-term goal is to work together with local schools to empower and inspire children to learn about music.”

Both Digicel and Showtime recently made a contribution to the Joyce Samuels Primary School. Digicel and the band donated money and promotional items to buy musical instruments for the schools music department.  "This is just the beginning of Digicel’s relationship with Showtime Band," commented Looney.

Showtime Band spokesperson Ottley Hodge, said, “We are very excited about this new venture for both the band and Digicel, we have nothing but high expectations. We look forward to doing extraordinary things within the community through our partnership with the BVI’s bigger, better network. We appreciate how much Digicel does and that directly aligns with the direction of this band and its future.”

3 Responses to “Showtime band joins the Digicel family”

  • Skinny (16/06/2015, 14:21) Like (2) Dislike (4) Reply
    Deserved recognition for one of our best bands.

    Big credit to Digicell for helping Showtime get out to more future fans around the world.
  • xx (16/06/2015, 16:42) Like (1) Dislike (0) Reply
    New deal
  • hoppa (17/06/2015, 13:29) Like (0) Dislike (0) Reply
    This is a huge achievement for a BVI band to get on a big music site. It shows how popular our music can be if we dream BIG. Kudos to Showtime Band members, past and present and well done Digicel for leading the way.


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