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RiteWay reintroduces ‘Charity Button’ feature @ store checkout
The Charity Button is a feature integrated into the checkout registers to facilitate the process of donating to charitable organizations.
Our aim is to simplify donations, increase awareness and encourage generosity. Overall, the charity button serves as a bridge between donors and charitable causes, making the act of giving more accessible, immediate and impactful,” a release form the company added.
Donations going to charity
Each month beginning July 2024, Riteway will be donating to a Charity for a month-long, “For the month of July, the proceeds from the charity button will be going to PAW BVI which is an incredible organization dedicated to reducing the number of stray dogs and cats on the island by offering a free spay and neuter program and also through their paws with wings program where they fly unwanted puppies to new homes across the USA,” the company said,
When a shopper buys groceries and it adds up to $9.90, they can tell your cashier to round up the change and it will go to $10.00. The 10 cents that was rounded up, goes directly to charity.
“The charity button automatically rounds up the cents change to the nearest dollar, whatever the total,” RitewWay added
“Get ready to make a difference with just one click, turning your generosity into action!,” RiteWay urged customers.
The rounding up can be done in any one of our Riteway Food Market stores on Tortola and Virgin Gorda where 100% of the proceeds for the month goes to the specific Charity.
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14 Responses to “RiteWay reintroduces ‘Charity Button’ feature @ store checkout”
Soon we would be importing too