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Picturesque signs being erected across VI in new tourism marketing push
Speaking to Virgin Islands News Online (VINO), Ms Frett said the signs were constructed on Tortola, Anegada and Virgin Gorda and one is currently under construction on Jost van Dyke.
She said the locations were selected based on a number of factors, including in areas where cultural and economic activities can be attracted.
More than just tourism
“It’s actually to get not only the tourism product up to par, but also to see if the locals who may have a little craft… whether its arts of music or the entertainment industry or whatever, they can go into the park around the specific times” that tourists are visiting the area.
Frett recalled that it is often impossible to find a local delicacy such as sugar cake or banana fritters outside of carnival time.
She said the location of the signs will ensure the safety of tourists, encourage economic activities and cultural events as well as become a focal point for photo opportunities.
She stressed that the location of the signs will also encourage the constant maintenance of the area.
Controversy over location
Despite backlash about the locations of the signs, she added that a lot of thought went into deciding the locations including areas that are easily accessible by taxis and by tourists. In addition, the signs have to be built on crown lands.
She said areas like hillsides and cliffs were avoided to prevent tourists from having to climb, with a warning that persons are not supposed to climb the signs.
The first sign was erected on Virgin Gorda. There is also one in Anegada at the Anegada Gardens, one on Tortola in Queen Elizabeth II Park, and one currently under construction on Jost van Dyke.
Artists to paint signs
The Project Director said the signs were erected by various construction companies with Virgin Gorda and Anegada signs constructed by Greencrete; the Tortola sign was constructed by KMD construction and the Jost van Dyke sign is being constructed by Alfredo Callwood.
The signs are made of reinforced concrete to protect from Hurricanes and are 5ft High By 8inces thick. The signs will also be painted.
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22 Responses to “Picturesque signs being erected across VI in new tourism marketing push”
Every place had these signs. Nothing new or unique. No tourist traveling to see a sign. This signs not bringing any new tourist or making tourist excited to visit. Just a place to take a photo and say I been BVI. They are good additions to the BVI product but that is it. A sense of pride for locals and residents. Nothing to do with tourist marketing or attraction. Every country has these. BVI is not unique or special with these signs. But they are cool.
Someone put up some weird stuff next day 2 bikers down
Day after car over turns lands on it head
It’s something on the tree a blue bottle turn upside down a ball and ornament of 4 horses.
Where is BVI Pride????
It is tacky and not authentic. people want to experience a different culture, not bring disneyland with them. And if they do, they should stay on the boat.