The Nyammin’ BVI rum cake is locally made and uses Arundel’s Original Dark rum which is aged for 4 years. Photo: Nyammin'

The unique packaging of the Nyammin' BVI Rum Cake is intended to celebrate the Virgin Islands heritage and culture. Photo: Nyammin'

Nyammin' BVI Rum Cakes are currently available at the Callwood Rum Distillery, Initial Artistry (BVI Apparel House) at the Terrance B. Lettsome Airport and Swirlzzz and KennyTees at the Cyril B. Romney Tortola Pier Park. Nyammin’ aims to expand across the islands in 2024 and beyond. Photo: Nyammin'

Nyammin's co-founders (from left) Chanelle G. Harrigan, Kevin W. Jones and Alyssa M. Harrigan. Photo: Nyammin'

The ‘must-have’ rum cake is made in the [British] Virgin Islands (VI), infused with Arundel Cane rum and rum-soaked fruit and boasts a traditional dark colour.

“We are so proud to be partnering with the Callwood Rum Distillery for the launch of our new BVI rum cake,” Nyammin’ co-founder Chanelle G. Harrigan stated in a press release today, February 13, 2024.

“We wanted to create a product that celebrates BVI heritage and culture and grew up learning about the history of the distillery so it’s amazing that we’re able to collaborate with them for our first product launched at home,” Harrigan added.

Unique packaging

The packaging incorporates colours from the 'BVI flag' and has a design dedicated to highlighting VI beauty and aspects the Nyammin’ co-founders love about their home country. It includes the Hibiscus flower, which is found all over the islands and a popular earring design which was a childhood favourite for Chanelle and another co-founder Alyssa M. Harrigan.

The packaging also includes a design of a Monohull yacht named “284” to represent the country’s area code and being commonly referred to as the “sailing capital of the world”; and a Beach to represent the stunning white sand beaches across the VI.

“From the rich dark colour of our cakes, to the rum-soaked fruit we wanted to stay true to the rum cakes we grew up with and loved,” Alyssa said. “Every colour and symbol was  meticulously chosen for our packaging to celebrate our BVI pride.”

Patriotic recipe!

Co-founder and head chef Kevin W. Jones dedicated countless hours developing and refining the recipe through 10 baking trials. “Every rum is different, so I wanted to find the right amount of each ingredient to complement the delicious notes in Arundel’s Original Dark rum,” said Kevins. “I’m very patriotic so being able to collaborate with the Callwood Rum Distillery which is also deep-rooted in BVI culture is a dream come true.”

These “must-have” rum cakes are currently available at the Callwood Rum Distillery, Initial Artistry (BVI Apparel House) at the Terrance B. Lettsome Airport and Swirlzzz and KennyTees at the Cyril B. Romney Tortola Pier Park. Nyammin’ aims to expand across the islands in 2024 and beyond.

About Nyammin’

Nyammin’ was founded in 2019 by Virgin Islanders, Chanelle, Alyssa, and Kevin with an aim to enhance Caribbean awareness through cuisine and culture.

Nyammin’ originally started out in the UK hosting Caribbean supper club experiences across London but had to quickly pivot the business model when supper clubs were no longer permitted due to the COVID-19 pandemic. During the lockdowns, the Nyammin’ team developed and launched a rum cake in collaboration with Chairman’s Reserve Rum of Saint Lucia.

Since launching in December 2020, Myammin said the rum cakes have had success selling out at UK festivals and earned global recognition by winning a highly prized 2023 Great Taste Award with the 2-star rating. Great Taste is the world’s largest and most trusted food and drink accreditation scheme. Over 14k products from 109 different countries across the world were put through a rigorous blind judging process. A 2-star rating means ‘outstanding and above and beyond delicious’. Nyammin’s Chairman Reserve rum cake was one of the 1,568 products that was awarded this prestigious rating.

Partnering with Callwood Rum Distillery

Following their UK success, Nyammin’ wanted to launch a rum cake in their home country and given its rich VI heritage, partnered with the Callwood Rum Distillery. 

The Callwood Rum Distillery is the only operating rum distillery in the British Virgin Islands. Arundel Cane Rum is distilled and blended by the Callwood family for more than 200 years in one of the Caribbean’s oldest continuously operating pot distilleries located in Cane Garden Bay, Tortola.

The Nyammin’ BVI rum cake is locally made and uses Arundel’s Original Dark rum which is aged for 4 years. Dried fruit is soaked in the rum for maximum flavour, a nod to the traditional method of making rum cakes in the BVI.

The cake has a rich dark colour inspired by the rum cakes the Nyammin’ co-founders would eat growing up which were always dark in appearance. The cake is 4-inches with a larger size available upon request.

The cakes are also available for wholesale and corporate orders.

For more information about the Nyammin’ BVI rum cake, please visit www.nyammin.com/bvi-rum-cake or contact hello@nyammin.com.