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Author with VI roots pens book on journey in ‘white’ fashion industry

- Don M. Martin’s latest book- ‘Black Man White Industry: My Journey through the men’s fashion world’ shares his experience working in an industry dominated by non-blacks
Don Martin is a poster child success story of hard-working Caribbean immigrants who moved and settled in the US. He was born in Harlem and raised in the Bronx, however, has strong ties to the Virgin Islands. Photo: Provided
Don Martin at a recent book signing event. Photo: Mr Mag
Don Martin at a recent book signing event. Photo: Mr Mag
Don Martin said the book has been well received and is doing well as it relates to sales. Photo: Mr Mag
Don Martin said the book has been well received and is doing well as it relates to sales. Photo: Mr Mag
ROAD TOWN, Tortola, VI– Don M. Martin is a poster child success story of hard-working Caribbean immigrants who moved and settled in the United States (US). Mr Martin was born in Harlem and raised in the Bronx; however, has strong ties to the [British] Virgin Islands (VI).

Don M. Martin’s father is from Luck Hill, Tortola and his mom is from North Sound, Virgin Gorda. His Grandmother on his father’s side is from Great Harbour on Jost van Dyke and is a 3rd generation Virgin Islander.

Entered fashion industry by accident 

Martin’s latest success, a book entitled ‘Black Man White Industry: My Journey through the men’s fashion world, is a story of a young black man arriving in an industry by accident in 1975, straight out of high school, and breaking all barriers. 

“It's a riveting story of bonding with my white counterparts in the textile menswear business. It tells how I became the only black man in the United States to form my own textile corporation. The book has many twists and turns that will take you on a journey of race relations, politics, marketing, and tremendous adversity,” the summary shares.

The book also tells the history of men's tailored clothing and how it was in the golden years. Martin also writes about the great people that shaped the entire industry, past and present.

While one might have expected the story to chronicle experiences on racism, systemic oppression and other related topics, Mr Martin, Speaking to Virgin Islands News Online (VINO), said his journey was quite the opposite.

A positive story 

“There’s nothing negative about… it’s a very simple and it’s a story about me and me traveling the world… and I had a tremendous following in the US in the south where racism was supposed to be very rampant and quite frankly I never received it,” he added.

He said one of the reasons he decided to write the book was through inspiration from colleagues who felt he should chronicle his journey and unique story.

He said another reason was due to current events with racist charged incidents that are frequent and, as such, he wanted to write a book of positivity about how blacks and white succeeded in working together without any racist barriers.

“My story ultimately is one that teaches that we as people of colour, we need to be positive and just go about doing our business and have no kind of inhibition that we should be stopped because of our colour,” he added.

Much to learn from book 

Mr Martin said the book also teaches about values, marketing, perseverance, business, and more where sales are doing extremely well, including through support from his colleagues in the industry over a 40-year period.  

With the book having been launched on July 5, 2022, successfully and well received, according to the author, he is currently in the VI and will speak more on the publication at an upcoming Rotary event on Thursday, September 1, 2022.

The book is available on Amazon and Barnes & Noble in paperback and hardcover as well as electronically on Kindle. Mr Don Martin can be contacted on (845) 729-7948 or via donmartinintl@gmail[dot]com.

19 Responses to “Author with VI roots pens book on journey in ‘white’ fashion industry”

  • (30/08/2022, 16:11) Like (1) Dislike (8) Reply
    He must have been lucky
    • Leprechaun (30/08/2022, 20:33) Like (1) Dislike (1) Reply
      Always takes a bit of luck, but it takes brains to take advantage of the luck. Too bad you’ll never see the luck hit you in the face.
  • To….. (30/08/2022, 17:01) Like (2) Dislike (0) Reply
    when it come to certain sectors of of most societies LUCK has no thing to do with it(so you know
  • Mr Positive (30/08/2022, 17:15) Like (11) Dislike (0) Reply
    Don, congratulations on the publication. Thanks for sharing your story.
  • Making your “Luck” (30/08/2022, 17:29) Like (10) Dislike (0) Reply
    Sounds like a man with a positive mindset and a and ethic of dedication and hard work.
  • AOC (30/08/2022, 17:29) Like (11) Dislike (0) Reply
    "Luck" is broadly defined as when "opportunity meets readiness" The man wasn't lucky - he saw an opportunity, was ready and took a chance. So, please don't try and define and try to reduce this man's hard work, perseverance, vision, great accomplishment and risk taking as "luck" no such luck! The man's story should serve as an inspiration to all of us. If he was simply hoping to get "lucky" he would simply have bought a lottery ticket - but that's not what happened here. This is a story of a man - a "black man" 40 years of hard work, grit and his ultimate triumph in overcoming the odds in an industry and a country that does not favor him succeeding - but HE DID just that. NOT LUCK!!
    • c (30/08/2022, 18:43) Like (0) Dislike (2) Reply
      I liked what you had to say until you leaned toward the US is an obstacle to the black man succeeding
  • sexy (30/08/2022, 17:37) Like (3) Dislike (0) Reply
    Am so proud of you Don ( my bro ) congrats .
  • luck (30/08/2022, 18:03) Like (4) Dislike (1) Reply
    That's why we don't get far ; we are here depending on luck. Luck is where opportunity and preparation collide, so you better be prepared to take advantage of an opportunity when it arrived.
  • Reply (30/08/2022, 19:00) Like (4) Dislike (3) Reply
    Yes he lucky in white racist America
  • Luck Hill (31/08/2022, 02:24) Like (1) Dislike (0) Reply
    Name speaks for itself, Luck Hill, Tortola. Congratulations, proud of you Don. Really, wonderful.
  • Albert (31/08/2022, 07:03) Like (5) Dislike (1) Reply
    Just goes to show that not everywhere is as divided as the BVI.
  • Whats next (31/08/2022, 08:34) Like (2) Dislike (0) Reply
    Get ready for Kristin Fraser's book...
  • Proud Virgin Gordian (31/08/2022, 10:59) Like (2) Dislike (0) Reply
    I met Don a few years back, when his mother Miriam Martin and his aunt Golda Kuntz were visiting North Sound, V. G. He was very pleasant and courteous to everyone he came in contact with. Proud of you Don,j
    P
  • Congratulations (31/08/2022, 13:19) Like (2) Dislike (0) Reply
    Hearty congratulations, Mr. Martin. I knew your dad very well. He was a faithful worshipper at St. George’s Episcopal (Anglican) Church on Main Street, Road Town, Tortola, where I worship.

    I will certainly purchase a copy of your amazing book.
  • Black Lives Matter (31/08/2022, 16:51) Like (0) Dislike (2) Reply
    Hope he is not an Uncle Tom
  • Congratulations (01/09/2022, 06:43) Like (0) Dislike (0) Reply
    Congratulations Don!
    You are a true gentleman. Beautiful and classy wife.
  • Immigrants want 2 no (01/09/2022, 21:59) Like (0) Dislike (0) Reply
    Is he still indigenous and when will ne no longer be?
  • Forget them... (06/09/2022, 13:59) Like (0) Dislike (0) Reply
    99.9% o the time when you meet someone for the first time and you do not recognize their accent, the first question is where are you from. Then maybe people should not ask that question. From now on when I am asked, where are you from my answer will be earth. They feel us but every time they open their mouths they brag about back home, what they have and how they do things...


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